S. Blaine Martin
http://www.nicemedia.com

Background

25 years of experience in Communication Design with 15 years in Interactive and User Experience Design including the creation of Internet Websites and other Web based applications. I have a broad range of relevant experience leading project teams in digital agencies, corporate in-house design departments and also within IT organizations. I possess hands on skills managing and maintaining digital design and interactive content across multiple channels and have worked at the strategic level with business leaders and their cross-functional partners to define and deliver innovative online solutions for businesses including multi-national organizations.

Current Situation

January 2007 - Present
Business Analyst, Merck Serono S.A.
Geneva, Switzerland
Information Management, Business Analysis and Strategic Business Consulting to support Merck Serono's Internet Marketing and CRM projects across multiple, Global Business Units. Responsibilities have included: Developing and implementing a Global e-Business Strategy for Internet Marketing with both IT and business project leaders, managing and maintaining Business User Requirements and Functional Specifications, identifying the technical solution and delivery approach for eMarketing projects, supporting end-user Testing and Training, developing and delivering Change Management Communications that support the implementation of IT projects, capturing and maintaining solution Best Practices, supporting the vendor selection process, defining and maintaining budgets and resource plans.

Employment

July 2006 - January 2007
Manager, Internet Projects, Merck Serono S.A.
Geneva, Switzerland
Project planning and coordination to deploy and maintain multiple, CMS based product marketing and company Websites. Responsibilities include: defining and validating Business User Requirements, Project deliver and life-cycle management, agency certification, budget planning, resource management, internal consulting and e-business strategy planning.

June 2005-July 2006
Manager, Corporate Internal Communications, Serono S.A.
Geneva, Switzerland
Responsible for developing and delivering internal communication programs for Serono's worldwide business functions in multiple locations. Projects included: the design, development and maintenance of Serono's Global Intranet Portal serving over 4000 employees, internal communication strategy planning, event planning and the design and development of print communications.

April 2002-May 2005
Director, New Media Communications, Enosis Interactive
Geneva, Switzerland
Client management, business development and creative direction. Managed teams of interaction designers, front-end developers and project managers. Clients included international consumer, biotech and luxury goods manufacturers including Serono S.A., L'Oreal, Japan Tobacco International and Audemars Piguet. Projects have primarily focused on user interface design, content coordination for corporate intranets and extranets.

March 2000-March 2002
Creative Director, Luminant Worldwide
New York, New York
Primarily responsible for managing creative teams in the development of consumer and business-to-business Web sites. Assignments have included conceptual design, digital branding, user interface design and strategic content development. My role has also included account management, new business client development and career mentoring within Luminant. Clients have included: Amerix Corporation, Dr. Atkins Nutritionals Inc., Balance Bar, PhilipMorris International, Citibank Student Loan, YadaYada, StarAlliance, and De Beers. Supervision and cross functional management of multi-disciplinary teams including information architects, programmers and marketing strategists. Ongoing creative direction in the development of the Luminant Delivery Methodology.

November 1999-March 2000
Creative Director, Zwirl.com
New York, New York
Overall creative direction for this group buying destination site. Chief responsibilities included user interface design, information architecture, usability testing, and the design of collateral marketing materials. Coordinated with product managers and software developers to design an extensible user interface, style guides, and content management tools for Zwirl.com, co-branded affiliates and private label web sites. Directed the efforts of designers and subcontractors to maintain new content and features over time.

April 1998-November 1999
Design Director, Customer Experience Group, Kodak.com
Rochester, New York
Art direction and design management across all areas of Kodak.com including e-commerce. Coordinated the efforts of visual designers, human factors engineers, and editorial staff to maintain multiple business units and product sitelets. Worked closely with Kodak.com General Managers, Customer Experience Group functional leaders and business unit marketing managers to plan content strategies and develop original feature rich content to promote Kodak products and services. Worked with cross-disciplinary teams to develop and deploy an improved version of the Kodak.com Style Guide. Responsible for hiring agencies and outside vendors to assist in ongoing content development and site maintenance.

February 1995-April 1998
Principal Creative Director, NiceMedia
New York, New York
Independent design consultancy providing a wide range of visual design services for businesses and entrepreneurs. Projects and assignments included: Web site visual design, illustration, web site content development, visual ID, publication design, and print communications. Clients included: BMG Direct, Lee Hunt Associates, Electronic Licensing Organization, Medical Marketing News, The National Center for Health Education, Family Care International, Routledge Publishing, NYU Press, PS Industry Solutions, Yoyodyne, Word Magazine.

December 1992-February 1995
Senior Designer, William H. Sadlier Publishers Inc.
New York, New York
Helped implement and maintain a Macintosh resource for the production of children's textbooks. Electronic publishing consultant, computer illustration, and resource management.

May 1994-August 1994
Designer, Medical News Network
New York, New York
Designed on-air graphics for an interactive cable news program.

August 1990-January 1991
Art Director, Dance Music Report Magazine
New York, New York
Designed a 4-color monthly music magazine targeted to club DJs and music industry professionals. Coordinated all aspects of the visual design and print production including photo editing and the hiring of spot illustration.

September 1984-August 1985
Assistant Art Director, Home Box Office Inc.
New York, New York
Layout design and print production for the "Affiliate Monthly", a 4-color affiliate sales marketing publication. Supervised other freelance production artists working closely with the art director and affiliate marketing managers.

Education
1985-1989
Pratt Institute
School of Art and Design
New York, New York
Bachelor of Fine Arts, Painting

1981-1984
University of Akron
School of Art and Design
Akron, Ohio
Graphic Design Major

Continuing Education
August 2010
TCC London
London, England
ISEB Certificate, Requirements Engineering

October 2008
AMS Consulting
Geneva, Switzerland
Certificate, Business Analyst Essential Skills Training

September 2007
MCE Center Europe
Geneva, Switzerland
Certificate, Project Management for IT/IS Projects - PMP Training, Levels 1 & 2

June 1990-1993
Parsons/The New School
New York, New York
Computer Instruction Center

Languages
Superb command of written and spoken English
Conversational French

I have a Swiss C Permit and have lived and worked in Switzerland since 2002.

Internships
January 1984-June 1984
American Stock Exchange Inc.
New York, New York
Designed brochures, binders, posters, and signage for a variety of in-house functions. Assisted in the production of the AMEX 1983 annual report.

September 1982-August 1983
Walter Herip Design
Hudson, Ohio
Assessed the communication needs of a local library and created a visual identity system.